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How 3 Leading Brands Are Using Product Configuration to Enhance Custom eCommerce

A furniture configurator is a game-changer in the world of eCommerce, especially for custom products. It lets shoppers tweak and personalize items to fit their exact needs and preferences, making their experience much more satisfying.

Here’s why incorporating furniture configuration can be a huge win for your online store:

·            When customers can customize products to their liking, they’re much happier with their purchase.

·            Personalized options often lead to more sales. When people can create something just for them, they’re more likely to hit that ‘buy’ button.

·            Offering a customized experience helps build a stronger connection with your customers, making them more likely to return.

On top of these perks, furniture configuration can also streamline your manufacturing process and cut down on inventory costs. As more businesses jump on board with this technology, it’s becoming clear that those who don’t embrace it might find themselves lagging behind.

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Piaget

Imagine creating a custom-made luxury watch or piece of jewelry from the comfort of your own home. That’s exactly what Piaget, the Swiss luxury watch and jewelry manufacturer, offers with its new online 3D configurator tool.

Piaget understands that their clientele expects the very best, so they’ve invested in cutting-edge technology to meet these high standards. This sophisticated configurator, available on Piaget’s website, lets customers personalize their watches and jewelry by choosing from a variety of materials, colors, and designs.

Here’s what makes Piaget’s configurator stand out:

·            Users can select from an extensive range of materials, colors, and designs to craft a piece that’s truly unique to them.

·            The tool provides a 360-degree view of the product, allowing customers to see every detail, from dials and thicknesses to over 30 different material renderings. This includes engravings, textures, and even how materials catch the light.

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·            The configurator is designed to be intuitive and easy to navigate, making the customization process enjoyable and straightforward.

·            Once all the options are selected, customers can preview their creations in great detail before finalizing their orders. This ensures they’re thrilled with their custom piece before they commit.

By offering this advanced configurator, Piaget is enhancing their eCommerce strategy and staying competitive in the luxury market. It’s a perfect example of how high-end brands are using 3D technology to provide a personalized shopping experience that matches their reputation for excellence.

Vans

Vans is a legendary name in the skateboarding and footwear world, with nearly 50 years of history and a devoted following among both skaters and non-skaters. Since being acquired by the VF Corporation in 2004, Vans has been ramping up its eCommerce game, and one standout feature is their Vans Customs 3D configurator tool.

This innovative tool allows users to design their own Vans shoes, offering a range of customization options:

·            Users can pick from various shoe styles and colors, creating a pair that fits their personal taste perfectly.

·            Beyond colors and patterns, you can add personal text or images, making each pair of shoes truly one-of-a-kind.

·            The configurator is designed to be simple and enjoyable, providing a fun way for users to make their mark on their footwear.

Since introducing the Vans Customs 3D configurator, Vans has seen impressive growth in online sales. The company reports a 17% compounded annual growth rate in online sales, which they attribute, in part, to this eCommerce strategy.

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During the pandemic, Vans extended its customizer tool’s capabilities to support more than 150 businesses through its “Foot The Bill” initiative, allowing these businesses to create and sell customized products featuring their logos and graphics.

By allowing customers to personalize their sneakers and providing support to other businesses, Vans has strengthened its connection with consumers and showcased its commitment to innovation and community support. The Vans Customs 3D configurator is a prime example of how customization can drive engagement and boost sales.

BMW

BMW, or Bayerische Motoren Werke, has always been at the forefront of luxury and innovation in the automotive world. Their latest breakthrough is their advanced eCommerce configuration tool, which stands out as one of the most comprehensive 3D car configurators available.

Here’s how BMW’s configurator enhances the car-buying experience:

·            Buyers can tailor every detail of their vehicle online, from the exterior color to the upholstery. This means no more lengthy hours at the dealership trying to get exactly what you want.

·            The tool is designed to be intuitive, letting customers easily navigate through options and see how their choices come together in real time.

·            It’s incredibly accurate, allowing users to specify details like wheel size and tire type. This level of detail ensures that buyers get a true sense of their customized vehicle before finalizing their purchase.

·            BMW’s configurator offers a clear view of how each choice affects the final product, providing a realistic preview that boosts customer confidence.

Since its launch, BMW’s configurator has not only improved the customer experience but has also driven significant increases in sales. By creating realistic and accurate 3D models, the tool saves time and resources that would otherwise go into making physical prototypes.

In summary, BMW’s 3D configurator technology has a profound impact on both sales and customer satisfaction, reflecting the brand’s commitment to innovation and excellence in the automotive industry.

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